top of page
BRAND IDENTITY / GRAPHIC DESIGN
This is a logo request turned brand identity for Camp Meier, a doggy daycare based in Dearborn, MI.
Software: adobe illustrator, adobe photoshop, midjourney AI.
Meet Camp Meier's CDO (Chief Dog Officer), Teddy. Teddy serves as the inspiration for the brand. Many elements including the logo and icons were built with him in mind.
Teddy's ears
Teddy's nose (taking creative liberties on the shape)
Teddy's tail
BRAND IDENTITY
Below you can find primary branding elements such as logo(s), color palette, icons and typography. Each detail was carefully curated to the Meiers and their doggy day camp, even down to the color names.
Typography
Camp Meier uses both a commercial font and custom typeface, that I created on Adobe Illustrator. The custom typeface is used in the logo and in short form text.
MOCK-UPS
The most exciting part about creating Camp Meier's brand identity was building all the additional pieces to the brand. This includes camp flags and badges. The badges are intended to be printed as patches or stickers and distributed to each guest who stays at Camp Meier upon their departure.
bottom of page