CONTENT CREATION / DESIGN / PHOTOGRAPHY / CREATIVE DIRECTION
This is an overview of my work with Lotus Cars. I have created content for the global brand, including photography and videography. In addition to that and art directing car shoots, I have designed several advertisements, promotions, event signage, and one-off materials.*
*More work can be shared upon request
ELETRE CONTENT / SAN FRANCISCO
Photographer: Thomas Seabury, 2319
With the launch of Eletre in the United States, there was a need for more region-specific content to be created for social media and digital promotions. I partnered with Bay Area photographer Thomas Seabury to capture imagery around an iconic US destination: San Francisco and the Golden Gate Bridge.
LOTUS EVOLVED BRANDING KIT
Originally created for a dealer training in Salt Lake City, this brand kit was adapted for several event templates and related dealer resources.
Lotus Evolved included invitation templates, hero images for email and web, lanyards, signage, and printed itineraries.
LOTUS EMIRA MY24 RETAILER PROMOS
DIGITAL BANNERS AND PAID SOCIAL ASSETS
With a deep understanding of Lotus's need for elevated marketing materials, I supported the Aftersales department in creating their quarterly promotions to ensure they were up to the global brand standard.
I created branded templates that could be used as a baseline for quarterly promotions, covering sizing for digital banners, web applications, and paid social.
This initial set was listed on the Lotus Cars part site, managed through SimplePart.
BRAND PHOTOGRAPHY
The gallery below highlights photo content captured for social and beyond during Monterey Car Week, Eletre trainings, our global Emeya launch in NYC, and an Emira NYC content day, surrounding Lotus Tech's NASDAQ listing.
CONTENT CREATION - SOCIAL MEDIA ASSETS
The start of my role at Lotus focused on creating content optimized for social media, covering photography, videography, and graphics. I successfully launched and managed the Lotus Cars Pinterest account, achieving over 3 million organic impressions and increasing social media visibility. I was also a key contributor to the Lotus Cars TikTok account, helping grow the platform to 3M followers in its first 8 months.
Below you will find a variety of content highlights:
FOR MORE TIKTOK CONTENT, CHECK OUT LOTUS CARS HERE.
